Rascal’s Roundup

Description

Rascal’s Roundup is a global fundraising event that turns action sports into fuel for clean water projects. Instead of a formal gala or traditional charity run, the platform invites surfers, snowboarders and cyclists to dedicate a single day to doing what they love, while raising money and awareness for the global water crisis around World Water Day. It is built for people who would rather be in the ocean, on a mountain or out on the road, and who want those hours outside to have a real impact. The site makes that idea feel immediate. From the moment you land, you are invited to find a local Roundup or create one of your own. Each Roundup centers on a sport, a location and a start time, and each one has its own profile page for storytelling and donations. That structure turns a global campaign into hundreds of local micro events, where small crews of friends, families and communities gather to ride, paddle or slide in the name of clean water. At its heart, Rascal’s Roundup is a donation platform built around transparency and participation. Participants register, rally their crew and share their Roundup page so supporters can give directly. As donations climb, teams unlock Rascal Rewards from partner brands, which adds an extra spark of friendly competition on top of the shared mission. Leaderboards and progress stats keep the energy up and show how individual efforts roll up into something much bigger. The mood of the site reflects the rascal spirit behind the project. The visual identity leans into black and white stripes, a nod to both the stark reality of water inequality and the campaign’s raccoon mascot. Photography and copy embrace mischief, adventure and camaraderie, while never losing sight of the serious goal, supporting Waves For Water and expanding access to clean, drinkable water around the world. It feels like a protest, a party and a community service project at the same time. World Water Day on March twenty two becomes the focal point, the moment when rascals in different time zones head out in their chosen element. The platform handles the logistics, from registration and profiles to donation processing, so hosts can focus on gathering people, looking the part and sending it all day. For brands, nonprofits and local crews that care about water, Rascal’s Roundup offers a ready made digital home for a campaign that is playful on the surface and deeply purposeful underneath.