The new BASIC Culture Manual is more than just a guide; it’s an authentic expression of the agency’s identity, values, and way of doing things. This dynamic document encapsulates what makes BASIC unique—its creative spirit, collaborative environment, and relentless pursuit of innovation. Designed to serve as both a practical tool for onboarding new employees and […]
The new KEEN eCommerce platform is a seamless blend of innovative design, strategic communication, and brand expression, creating a dynamic online experience that truly reflects the essence of the KEEN brand. At the heart of the redesign is a fresh site framework that prioritizes user experience while staying true to KEEN’s values of outdoor exploration, […]
Brandbeats is an engaging podcast by BASIC, offering a fresh, insightful perspective on the world of branding, design, and creative strategy. The new Brandbeats website is designed to enhance the podcast experience, providing listeners with an enriched platform to dive deeper into each episode. With detailed summaries, comprehensive show notes, and a list of guest […]
The BASIC 2016 Year-in-Review microsite is an immersive reflection of the agency’s incredible journey over the past year, creatively steeped in the theme of controlled chaos. Designed to engage and provoke, this unique microsite captures the essence of a remarkable twelve months filled with challenges, triumphs, and innovative moments. Rather than simply recounting milestones or […]
Chrome Industries has long been known for its passion for innovation and craftsmanship, creating durable, functional gear for those who push the limits of their adventures. To bring this passion to the digital world, we partnered with Chrome to elevate their online presence through a thoughtful combination of strategy, design, and front-end development. Our goal […]
Visian ICL is a groundbreaking digital platform designed to educate and engage consumers about the life-changing benefits of the Visian procedure. Through a combination of brand strategy, design direction, and thoughtful content creation, we reimagined the online experience to ensure that visitors not only learn about the procedure but also feel connected to its positive […]
The new Vainglory game website offers a responsive web experience designed to immerse players and fans in the dynamic world of Vainglory. As one of the most exciting and competitive multiplayer online battle arena (MOBA) games, Vainglory has been reimagined with a sleek, user-friendly design that enhances how players engage with the game. The new […]
Billabong Tribong began as the realization of Gordon Merchant’s vision for the perfect boardshort—a blend of performance, style, and durability that would meet the needs of surfers around the world. With a deep understanding of the surfing lifestyle, Merchant set out to create a boardshort that wasn’t just functional but also embodied the spirit of […]
The new Incase eCommerce platform is a cutting-edge, responsive website designed to offer an unparalleled online shopping experience. Built with the latest technologies, the site adapts seamlessly to any device, ensuring that users can explore and purchase Incase’s premium products with ease, whether they are shopping from their desktop, tablet, or mobile phone. This revamped […]