Paranormal Dragitivity

Description

The Paranormal Dragitivity website was created as a playful and innovative celebration of Halloween, bringing HARIBO Dragibus France into the digital spotlight with a unique twist. Instead of simply launching a seasonal campaign, the brand leaned into creativity by developing a humorous digital comic strip that turns the familiar candy into characters at the center of a spooky yet lighthearted story. The result is a project that delights audiences of all ages and reinforces HARIBO’s long-standing reputation for fun, imagination, and joy. The design of the platform mirrors the lively energy of the campaign itself. Bright colors, expressive illustrations, and witty dialogue come together to create an immersive comic strip experience that feels both festive and engaging. It’s not only about promoting a product but about creating a moment of entertainment that resonates with the playful spirit of Halloween. By turning Dragibus candies into heroes of their own paranormal adventure, the brand connects emotionally with its audience, building loyalty and affection far beyond the holiday. The interactivity of the comic strip is part of what makes it stand out. Visitors don’t simply read through static panels; they experience movement, humor, and small surprises as they navigate. This digital-first approach ensures that the campaign feels fresh and modern while remaining accessible to a wide audience. Optimized for mobile as well as desktop, the comic can be enjoyed by kids and adults wherever they are, encouraging shares across social platforms and extending the campaign’s reach. From a strategic perspective, the site was designed with visibility in mind. By incorporating keywords around “Halloween campaign,” “HARIBO Dragibus,” and “digital comic strip,” the platform ensures strong organic performance on search engines. This optimization attracts both existing fans of the candy and new visitors who discover the campaign while searching for seasonal entertainment or innovative marketing experiences. As a result, traffic grows naturally while brand awareness is reinforced. What makes Paranormal Dragitivity especially effective is its ability to merge tradition with novelty. Halloween is already a moment tied to candy and fun, but HARIBO reimagined that association with creativity, offering something unexpected and memorable. The comic strip entertains, the design delights, and the message connects with the playful personality of the brand. The website ultimately feels like an extension of HARIBO’s ethos: simple joys, shared moments, and a touch of magic. It ensures that Halloween isn’t just about costumes and sweets but also about laughter and storytelling, with Dragibus candies at the center of a paranormal adventure that visitors won’t forget.