Haka Films

Description

Haka Films needed a site that feels like a film, not a brochure. The result is a one page experience built on an asymmetric irregular grid, a layout that mirrors the energy and unpredictability of the stories the studio produces. Frames slide into view at different scales, like stills pinned on a wall in an editing suite, inviting visitors to move through the work with curiosity instead of following a strict linear path. The page opens with a bold, cinematic introduction that sets the tone in a few words and a handful of powerful images. There is no guessing what Haka Films does. Visitors arrive, see motion, feel mood and understand immediately that this is a production company that lives in the space between art and commercial work. The hero reel and key projects live side by side with brief, tight copy, so the visuals carry the weight while the text sharpens the message. That asymmetric grid becomes the backbone of the storytelling. Projects are arranged in shifting blocks that echo the pacing of a good edit, quick cuts next to slower, more contemplative sequences. Documentary pieces, music videos, branded content and experimental films all sit within the same system, but each maintains its own rhythm. Hover states, subtle zooms and layered typography keep the page alive without stealing attention from the images themselves. Navigation is deliberately minimal. On a single scroll, visitors pass through the Haka universe, from headline work to behind the scenes glimpses and finally to a simple, decisive call to get in touch. Anchor links and soft scrolling help producers, agencies and artists jump straight to what they need, whether that is proof of narrative chops, a sense of visual style or reassurance that the team can handle complex productions. The structure respects time, yet leaves room to linger. The visual language leans on strong contrast, generous negative space and type that feels contemporary without chasing trends. Stills and looping micro clips are treated as design elements, stitched into the grid in ways that suggest movement even when the page is still. On mobile, the irregular grid rearranges into a vertical flow that keeps the same sense of surprise, ensuring the experience remains cinematic on a phone held in one hand. Under the surface, the page is built with performance and discoverability in mind. Assets are optimized so reels and images load quickly, even on slower connections, which is crucial for busy commissioners reviewing work on the go. Thoughtful copy around film production, directing, cinematography and branded video gives search engines enough context to bring the right visitors through the door. The result is a one page website that feels like a director’s reel, a studio calling card and a carefully crafted poster all at once, perfectly suited to a film production company that wants its online presence to match the ambition of its work.