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The US is not a bigger home market. Founders wait for the sale to emerge from the relationship, hire a cheap junior as the first US AE, and log a nod as pipeline. This free five-pillar diagnostic scores the motion before the next dollar of US sales spend: leadership, process, team, tools, market math. Browser-only, about five minutes, no signup required. Red/yellow/green readout. Field guide behind it if the score is ugly.